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Details - Information last confirmed on March 17, 2021

This is an online tool which allows to provide (in real time) the valuation of any brand (either a corporate, or a person). The main innovation with this tool is that it can provide brand valuation in real time vs other existing options which provide brand valuation on a static basis (for accounting purposes for example). Having brand valuation on real time can be high relevant for mergers and acquisition (bearing in mind that brand is a significant part of M&A deals) as well as relevant for transactions (like sponsorship/transfer) where brand value is key.

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