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Within the larger field of Marketing Technology, the discipline of Customer Loyalty is helping companies maximize revenue by capitalizing on an interesting finding: it is demonstrably more profitable to generate revenue from existing customers, versus the cost of acquiring a new customer.

Loyalty programs are projected to become a $7 billion industry by 2025. This loyalty program company is well-positioned to acquire a large portion of this windfall, already outperforming competitors in several key areas—including data analytics, strategy consultation (data-driven "recipes" for success), service, and platform technology.

Importantly, the company is pioneering AI development and engineering industry innovations to meet the modern consumer's needs. The company's machine learning algorithms are optimized to segment existing customers into sub-groups based on several behavioral factors to deliver a more personalized and effective loyalty experience, enhancing customer purchases.

The typical customer of this company can expect an 80% increase in repeat sales and a 50% improvement in overall profitability. It’s no surprise the company maintains a 98% client retention rate, with accounts lost only due to extraneous business issues and insolvencies. Additionally, the company is routinely ranked near the top of almost every Customer Loyalty list in the world and is positioned to accelerate the strong growth obtained thus far.

The owners would like to be acquired by a buyer with synergy and experience willing to support meteoric growth. They are already the technology leader, and the market for these services has suddenly expanded in direct proportion with this new state of the art.

The owners believe that a buyer with proven experience in scaling comparable companies or a larger marketing entity lacking a loyalty component, could help unlock the value of the loyalty platform much more rapidly.

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