Details

This home-based direct mail advertising business provides high quality offers to select households. This business is perfect for an ambitious person with a strong sales background. The business focuses on obtaining home improvement, service, restaurant, and other businesses for the mailers, as the high return on investment makes these businesses reliable long-term advertisers. Training and ongoing support is provided by the franchisor, with design and production support available as well.
This is a national franchise which began operating in Utah in 2000. The current owner took over in 2012. Since that time, the owner has been able to build a strong base of repeat clients and has increased the number of editions as well as expanding geographic coverage. This has led to better results for clients and more profit for the owner.
While there are other direct mail advertisers who send coupons to homes, this franchise has differentiated itself by focusing on premium priced offers to higher income single-family households (mass affluent), with an elegant upscale presentation in the mailers. This means low turnover and many long-time repeat clients.
The business has experienced strong revenue growth in 2021 as the owner increased geographic coverage and sent out an additional mailing. The purchase includes rights for all of Utah, so there is plenty of growth potential. A new owner could increase profits by increasing the number of businesses per mailing, further geographic expansion, fine-tuning the demographic filters, and considering adding a full-time salesperson to execute on a growth strategy.

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