Details - Information last confirmed on March 18, 2021
This 10 year old cannabidiol (CBD) company specializes in cream, gel, liquid and capsule health care products. The chemist and engineer driven company formulates its own products in its laboratory and then produces them offsite. Its product line includes trademarked names and is comprised of over 30 skus. The 2 largest drug store chains have carried the product however management preferred not to continue to pursue sales via such outlets. Of the firm’s $350,000 in sales only $50,000 are derived from wholesale orders via brokers and distributors.
This enterprise operates from an efficient 1,850 square foot facility that leases for $3,000 per month on a short-term lease. As the operation is not reliant on the location it may be moved, though a dramatic relocation may be impactful on staff. Staff includes a manager, an assistant manager and a receptionist each who work 30 hours per week. The owner provides a facility their proprietary concentrate for production. They prefer to not patent products but control their proprietary formulas.
This industry appears to be dominated by 4 companies, all of which private label for many brands without their own capability or capacity. This firm also white labels its product, but with a meaningful point of differentiation. Over the past decade the company has perfected their process to provide customers superior benefits.
Significant opportunity exists for the company to dramatically scale up production of its customer-embraced products. New management may use enhanced sales and marketing to bolster the exiting direct to consumer sales channels, explore establishing any number of new B2C channels or they may once again delve into wholesaling to big box retailers. The opportunity also exists to capitalize on their formulation process and private label for other brands or even to outsource their own production to focus on sales, marketing, distribution and product development.
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