DTC- Direct to Consumer high-end Gluten-Free & Kosher pastries made with local ingredients.
This Gluten-Free specialty company has become one of NYC's most beloved bakeries - The model was high-end European pastries baked with local ingredients, no artificial additives or preservatives, no-GMO. Two hi-tech concepts are essential components.-
a 'Just-In-Time" production system and ERP controls.
In 2008, the founder and current owner launched this genuinely unique bakery. The mission was to create the best gluten-free baked goods available. Top personnel experimented with different mixes of gluten-free flours until they perfected the proportions to create products that did not taste gluten-free.
Four years ago, the company moved into its own production facility in the Bronx, doubling capacity.
The bakery's popularity started growing just as the GF (Gluten-Free) market exploded exponentially.
Competitive Overview: People who need to eat GF will pay to get a high-end quality product. Opposite of a commodity, GF is protected by consumer necessity. Included in the assets are the all the recipes including the proprietary methods developed so the gluten-free products don't taste like so many other inferior GF items.
Potential Growth: COVID forced a reevaluation of the business. It was the perfect opportunity to restructure the company strategically—the result: to focus on kosher, gluten-free products exclusively and stop all retail. Only the highest margin-contributing products remained, labor cut to key employees, and concentrated on growing the DTC segment (Direct to Consumer) & online wholesale accounts.
The company invested significant dollars in new technology to support the DTC growth and streamlined operations. As a result, the company is lean and strategically positioned for the next stage of development.
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