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Houston Galleria Area Landmark Children's Salon and Boutique

Open since the mid-90s in the same location, this popular, well-known and profitable children’s salon and boutique is still operated by the original owner in the Houston Galleria area. Sales in 2020 were over $343,000 with an SDE of $45,000 but expanding the hours of the salon and adding 1-2 stylists could see that SDE rise significantly. Also, the business currently does little to no advertising, so with the addition of Google Ads and social media advertising and promotions, sales for the boutique could easily begin to outweigh the salon revenue. In fact, adding an online boutique and shopping experience with the name and reputation of the store could see sales skyrocket.
The phone rings off the hook for children’s’ haircut appointments as the salon and its stylists have a stellar reputation. With the majority of revenue currently coming from the salon side of the business, the addition of 1-3 stylists would immediately add significant net income to the bottom line. Rent at this location is reasonable considering the high-end area of Houston where the business is located and with a high-end area comes high-end clientele.
As stated above, this well-known children’s boutique and salon has been in the same Galleria-area location for over 25 years. The owner goes to the Dallas market twice a year to place orders and get new inventory from vendors. In recent years, the salon side of the business has generated more revenue than the boutique. However, the current owner does not offer online sales or shipping, but with the addition of online shopping via Instagram and/or the website, revenue will grow immensely.
Any buyer could invest in marketing (Google Ads, Facebook, Instagram, etc.), and take the boutique sales online to add an immeasurable amount of potential revenue growth. With the addition of online sales and shipping plus advertising, the retail sales could quickly double, triple or more. The store has a stellar reputation and current customers would be thrilled at the addition of online purchasing options. The salon sales will increase with the addition of 1-3 stylists and extending hours to stretch into the early evening so working parents can bring their children in for haircuts from 5:00-6:30 or so.
Potential Sources of Sales and Revenue Growth Include:
• Adding 1-3 Stylists
• Extending Hours
• Adding Online Boutique Sales
• Membership-based options to generate guaranteed monthly revenue in exchange for a set number of services per month.
• Investing in marketing—Google Ads, Facebook, Instagram, Events

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