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Details - Information last confirmed on April 15, 2021

The Business, with a playful eponymous name was established in January 2012 after developing the concept in an MBA thesis by a marketing professional and registered nurse.

The cheerful, playful store provide a solution for parents seeking safe, high-quality yet affordable clothing, toys and products for babies and children from a convenient, accessible location backed by exemplary customer service.

Since opening, the store has done well year after year at its high-profile location, becoming known by locals, tourists and discriminating parents alike for its friendly, stylish atmosphere and unique products.
Despite COVID-19 shutdowns, the store has maintained sales numbers in thanks to upgrades made last year to the POS system. That investment consolidated instore and online inventory and allowed the easy integration of selling (some) store products on Amazon. This trifecta of sale opportunities saw this business survive and thrive while others faltered.

The successful model and sales strategies have resulted in building a business that the seller no longer needs to oversee daily. As the manager took on responsibilities and succeeded, the Seller embarked on other projects. One of those resulted from relationships developed with suppliers is the wholesale side of the industry. That side of the business is not for sale. However, the Buyer can benefit from those an ongoing business affiliation with the Seller to ensure ease of access to the best in upcoming fashion for kids, at the best prices.

NDA is required to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

Detailed Information

Facilities: The 1,500 square foot retail space is well-located in a busy outdoor mall, and is located in the same vicinity as some highly popular stores. The popular venue is frequented by tourists and overseas visitors thanks to mall marketing, and that in addition to shopping, there are plentiful restaurants and activities for people to enjoy year-round. The store is located at a high-profile mall that brings in a large number of customers. Because of the multitude of things to do there (dine, relax, play) it not only a popular destination for area shoppers but for tourists as well.

Competition: There is plentiful competition for retail companies, but the little difference makes a big difference. A few of those include smart, eco-friendly and safe products in demand by today’s parents, as well as offering multiple sales opportunities; at the retail level in a busy, popular shopping mall, and via two online shopping hubs; the company website and Amazon.

Growth & Expansion: Continue adding store products to the online store; increase availability of products on Amazon and supplement all with regular postings to social media with images and links. Additionally, send out regular emails to the database of rewards members on a frequent, pre-scheduled basis.

Financing: TBD if structure and terms are acceptable for well-qualified buyers with the required down payment.

Support & Training: To ensure a smooth transition and ongoing success the Sellers will work with a buyer as needed for three months, and up to six months as on-call consultants, or as negotiated.

Reason for Selling: The Seller is looking to grow the wholes

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.