Details

Our firm presents an eCommerce company that has over two decades of experience as the premiere online location for the sale of home goods with a focus on products for cooking and entertaining. As people spend more time at home, the kitchen has taken on new significance for millions of people. As a result, the demand for a wide variety of cookware and kitchen tools has skyrocketed. This company is exceptionally well positioned to ride that wave, having spent 21 years developing excellent relationships with the largest and best kitchenware brands in the industry. That has enabled this company to dramatically expand its product line of kitchenware, tabletop items, and small appliances to more than 12,000 SKUs and become a pandemic proof leader in this space. The company is a premier retailer in this space, being offered a priority position and exclusive right to sell by suppliers and sales channels alike.

The diversity combined with the company’s excellent reputation for high quality, premium items and great customer service have developed into a recognizable brand, continuing to drive sales higher each year, particularly as more consumers shift their buying habits to online sales. As consumers continue searching for specialized items that are not readily available in their local retail stores, this brand has been fully capable of meeting their needs. Whatever the customer was looking for – appliances, electric cookware, bakeware, cutlery, table settings and bar and wine accessories – this brand offered them multiple options in each category.

The brand’s growing sales demonstrate how popular their products have become with consumers, and how well this company has homed in its marketing to its customer base. The brand has been at the cutting edge of these trends and has enjoyed continuous year-over-year growth, showing dramatic growth from 2019 – 2021. The future of this business is healthy and well secured, proving to be pandemic proof aided by the well executed inventory management and proprietary software. The Online Kitchenware industry’s improved strength and significant revenue growth owes much to consumers eagerly embracing the convenience of online retail shopping and to the enduring strength in the housing market. This industry is now valued at $7 billion and is projected to keep growing by 8%. For this brand, that means a lot of new customers to welcome onboard in the coming years.

This eCommerce Business was launched 21 years ago to market products online in the home goods niche field, becoming a highly successful multichannel retailer. Sales channels include Amazon, Houzz, Walmart, Target, Newegg, and their own branded website. Products were chosen and sourced from top vendors in this field, and the company enjoys terrific business relationships. The company also developed its own customized and optimized in-house software. This proprietary software operates across all sales channels, giving this company a smooth and highly automated business operation bringing with it efficiencies that dramatically increased earnings while reducing working capital requirements. Those have been key factors in the company’s growth. With more than 12,000 SKUs at an average order value of $85, sales remain strong throughout the year, and they enjoy a sharp spike during the holidays, when as much as 25% of the company’s gross sales is made.

Listing ID: WC# 2546

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