Details - Information last confirmed on April 16, 2021
Our firm presents an exceptional top-selling brand of Women’s Activewear – particularly Women’s Athleisure Wear – a booming industry that has more fully developed as women of all ages have become more active and have more fully embraced leisurewear as a daily apparel option. This eCommerce business has been thriving due, in large part, to its creative social media campaigns that highlight the brand’s aesthetic and the laid-back wellness lifestyle. With 29 high performing SKUs and an average order value of $82, these luxury items have brought this brand a jaw dropping 65% profit margin.
Consistently building the brand’s following and reputation through social media with more than 19,500+ followers on Instagram alone, this company regularly collaborates with top influencers in this billion-dollar industry to deliver incredible brand exposure. The business has also launched a successful Brand Ambassador Program that brought 2,800 talented individuals onboard to try the brand’s activewear and promote the brand across platforms and audiences. Their own posts have given this brand enormously valuable word of mouth traffic and a high repeat customer rate.
Leveraging their exclusive, owner-developed product line, this brand offers stylish and comfortable SKUs that constantly grow in popularity. Selling leggings, sports bras, shorts, tank tops and sweaters, this blossoming athleisure brand is a fierce competitor across their swiftly scaling market. It is important to note that this brand was truly built through social media initiatives. Attracting a highly engaged following on Instagram has helped this brand flourish in the women’s activewear community, and engagement with other brands’ marketing of similar products has expanded their appeal enormously. The brand’s influencer’s campaign brought them 11,300+ new followers and continues to bring in lucrative leads and awareness.
This business carries an iconic presence on Instagram, regularly featuring customer stories about their products, responding to direct messages and inquiries on the site from followers, and posting marketing content. Driving more than 160,000 people to the website, including 11,000 visitors each month. The brand has a fast-growing percentage of repeat customers. Effectively growing this company could be as easy as expanding their presence onto TikTok, Pinterest, Twitter, and Facebook.
Interest in this brand continues to grow organically as social media users share posts, and the company’s reach now includes an email database of 8,000 qualified leads. The company’s highly desirable customer demographics are women aged 18 to 45 who have expressed interest in health and wellness, fitness, athletic apparel, and online shopping. This impactful and spanning audience carries an expansive disposable income and the growing wellness movement along with the ‘treat yourself’ mentally has led to monumental dividends.
The company’s enormously successful Ambassadors program has allowed individuals to try the brand’s activewear with advantageous deals. That incentivized nearly 3,000 people to join the program, which gave the company an explosive reach across Instagram, the leading social media platform for young fashion brands. To date, more than $90,000 in revenue has been attributed to Ambassadors sharing their code.
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