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Our firm presents a scaling 8-year-old brand in the Build Your Own Firearms Niche. Offering firearm parts and accessories to an avid and growing customer base, the business allows customers to buy a wide variety or products and kits to build their own firearms from the comfort of their home – all with parts that have been thoroughly tested by this company. With a product line of over 113 SKUs, it has grown to become the largest retailer of pre-cursor receivers and part kits in America. They’ve brought in well over $29 million in Sales to date, and sales are expected to enjoy even stronger growth alongside a rising demand for firearms.

Their large and diverse number of SKUs mean that customers have little trouble finding everything they might need for their next firearm project. Whether they’re interested in putting together a 1911 from scratch, or just looking to pick up a few replacement parts for their Sig Sauer, it’s a good bet that the brand will have what they need. Their Glock Compatible Lower Parts Kit has seen especially strong popularity among customers, making up 20% of all sales, though the rest of their products see no shortage of demand either.

A big selling point of the products is that, if a customer chooses to build their firearm from scratch, they don’t have to deal with the paperwork, background checks, and other legal hoops that they would have to jump through if they bought a complete one at a store. Additionally, the brand is a proud owner of the design patent for the 80-P320 Compatible Insert MUP-1, letting them offer something that can’t be found at their competitors.

Their key demographic is made up largely of men between the ages of 25 and 50. These men tend to be firearm owners, collectors, hunters, and even DIY enthusiasts with an interest in taking on their newest building project. These hobbyists are also less inclined to stop at just one firearm or kit, as they tend to have collections that they’re interested in growing. The brand has cultivated an incredible Average Order Value of $280 USD thanks to this demographic, along with many glowing 5-star reviews on their website.

Over the years, their customer base has become both very strong and very loyal. They have a staggeringly large email database of more than 116,900 contacts, which is used to send two emails per month to subscribers about new products and other company updates. Their Average Monthly Visits to their website exceeds 321,000+, which is helped by their excellent SEO tactics in their product descriptions, and in their on-site blog. This blog discusses political and legislative issues centered on gun ownership, how to build a DIY firearm from scratch, and other topics tailored to the brand’s audience.

The best indicator of their popularity can be found on their social media platforms. Their Instagram account has a remarkable 10,200+ follower count, thanks to the website making it easy to share and showcase pictures of their products, along with other posts relevant to their customers. They also have an active affiliates marketing campaign on YouTube, which sees a fair amount of interest from different DIY home builder groups and communities.


WC 2576

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.