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Our firm presents one of those niche eCommerce companies that come alone every now and then that you know will be extremely interesting to our buyer pool. This company expertly delivers a unique solution to a common, everyday need for literally every human on the planet … a good night’s sleep. This business provides a simple, yet highly effective set of products to aid in sleeping, offering a soft headband with flat padded speakers, a full-face sleep mask with flat speakers, and a headband with animal designs targeted at children as an alternative to over-ear headphones or AirPods.

Customer reviews, many of them glowing 5 Star ratings, stress this point: this brand’s products have been a game changer for their daily lifestyle. Sleep plays a crucial role in our health, since getting a good night’s sleep can empower your body and help people feel energized and refreshed. Studies indicate that far too many people have sleep problems and struggle to get the rest they need, and poor-quality sleep can lead to unwelcome medical conditions. And since people cherish a good night’s sleep, anything designed and proven to help consumers more comfortable at night has tended to do well in this industry. The Sleep Industry generated a massive $32 billion in 2021, while the Sleep Technology Industry is posting its own impressive figures, generating $13 billion with projections for a huge growth curve in the coming years.

At a time when people can unexpectedly find their sleep interrupted by urban noise, loud neighbors, and a host of other things they can’t prevent, this brand is well positioned. Launched in 2020, the company receives orders from all age groups, from teenagers right up to the elderly. The brand’s marketing has tapped into virtually anyone who has trouble falling asleep at night, which is a massive audience today. Because their products get such glowing reviews, the company’s Repeat Customer Rate is rising as customers frequently return to purchase several more headbands as gifts for family and friends.

Their main headband and the Pro version can both be used as a sleep mask, which has become their top selling point. The brand continues to innovate, with their newest product being a headband with animal designs, targeted to children. The company also developed its own sleep sound, which they use to upsell to their existing customer base. To further diversify their product line, the company employs the services of an artist who creates instrumentals and records audio stories. These are unique and proprietary products. The company developed its own speakers, while improving the fabric and sizing of the products, which are fully branded with the company’s logo and specialized packaging. If the customers want these products, ordering from them is the only way to get one.

The company has a strong relationship with its supplier and stocks its products through the manufacturer’s warehouse. The company is now making up to 50 shipments per day, and they are ordering inventory twice a month to keep up with demand.

WC 2604

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.