Our firm presents an enormously profitable eCommerce provider of hard to find board games, toys, and collectibles. With high demand offerings in a phenomenally popular field that is now valued at $10 billion globally, this 7-year established market leader offers a diverse set of 1,500+ SKUs to drive consumer loyalty, ever-increasing interest, and jaw-dropping repeat customer rates. A colorful and compelling brand, this business carries a projected 78% year over year revenue growth pattern.
Operating almost entirely on Amazon, with selective use of targeted PPC ads, the brand has drawn highly enthusiastic reviews on Amazon, and consistently increased sales. Launching an effective digital marketing campaign that includes the use of social media and an SEO program including a blog could further level up this company, along with targeted PPC ads through social media and search engines alike.
There was a renewed interest in board games in 2020 as families spent more time at home, looking for activities the entire family could enjoy together. There has since been a spike in the popularity of board game conventions organized around the world, along with an impressive rise in the number of board game cafes opened across the globe. With a renewed cultural interest in board games and an increasing value on time spent away from screens, this industry is predicted to continue growing significantly in the coming years.
This lucrative market has lent considerable value to this offering over its 7 successful years in business and has set this offering up for lasting profitability. In fact, the company’s sales performance has gotten stronger as the years go by with a spanning brand awareness and the constant development of new games.
Their sales in 2020 were an impressive $2.18 million; with $2.9 million over the most recent twelve months, the company continues to grow at a steady pace. An expertly developed new advertising strategy could easily double these numbers while channel expansions could drive increased reach and purchases. The company currently carries an underutilized Shopify website that could be swiftly built up to boost direct sales and consumer loyalty.
Formed in 2014, this company provides major brand products to consumers in the niche field of board games and related accessories. Leveraging sales on Amazon US and Canada, the brand sources popular products from both countries. They begin by identifying the highest demand products in their categories that have few distributors and resellers, then acquire a reliable source to make them available on their marketplace.
One key to their success has been offering only those products known to be top sellers; another key has been to source their SKUs from trusted suppliers, at great pricing discounts, which ensures availability and strong margins on sales.
Their products are sourced from U.S. distributors, Canadian distributors, and Canadian retailers, in that order. With SKUs having grown considerably and there are now more than 1,500+ available, with profits soaring on an average order value of $33.41. Amazon’s U.S. and Canadian marketplaces have proven to be the ideal platforms for building up their customer base, however, this company could see further sales revenue growth through platform extensions into the E.U as well as onto other sales websites such as eBay, Target+, and Walmart.
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