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t practice while at home. This audience has marked room to grow amongst stay-at-home moms, as well, as the National Shooting Sports Foundation reports that women’s participation in firearm sports increased more than 81% in this period.

Founded in 2019, a line of 100% proprietary SKUs each with patents pending have blasted this company forward to success. Their top selling product quickly became their .38 Special Laser bullet, which can be shot from 25 to 100 yards. It is designed for indoor use, outside of the sunlight that can make it difficult for the app to recognize a laser strike against the target. The brand has expanded its product line and now sells laser cartridges and accessories such as a carry case to keep their targets, phone mount, and laser cartridges organized and protected from damage. With an Average Order Value of $112, sales have been rising quickly … they are now achieving between 150 and 300 shipments a day. Margins now sit comfortably at 61%.

Today, the Lifetime Value of their Customers (LTV) is $129, with customer demographics targeting adults of all ages as well as households making over $110,000. Highly enthusiastic reviews and a rising 10% Repeat Customer Rate speak to the tremendous popularity of this brand, contributing to a sales volume so steep that inventory orders must be placed as often as every two months.

The company recently launched through Seller Central on Amazon as well, and sales from that channel are projected to soon make up 20% of earnings. Rapidly growing to target new audiences, B2B sales have become a major opportunity for scale. Partnerships with 20 major retailers including Bass Pro Shop, Dicks Sporting Goods, and others have bolstered wholesale sales, while active negotiations with the U.S. Air Force and the Los Angeles Police Department to develop training software mean the hope of rising sales well into the future.

A strong social media presence, with 26,000+ followers on Instagram and 4,800+ Facebook followers, is a key element of their targeted marketing strategy. These websites have worked in tandem with their SEO program have played an enormous role in boosting the site’s organic traffic. They see over 130,000 online visitors every month and enjoy a substantial conversion rate. The brand also runs paid media on Facebook and Google, and advertises with media partners within the firearm industry, on television, and in magazines.

Already on target for rapid growth, a new target launching in late 2021 is planned to further expand their existing lucrative line-up. Selling for $199, this new SKU is designed to work alongside their new, premium app subscription program launching at $9.99 per month. In addition to products in production, a line-up of bright ideas are also in the research and development phase.

An international expansion is being planned as well, with the brand now launching distributions in Canada, Europe, the UK and Australia, which should send profitability soaring next year.

For even more rapid scale, their B2B program was launched in August 2021 and purchase orders quickly came in from 20 independent stores in just 30 days. There is huge potential to expand the number of retailers they sell to.

The company plans to launch a new website in 2021, and they have an email database with more than 100,000+ subscribers, which could be used for effective email marketing campaigns.

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