Our firm presents a unique eCommerce business based within the profitable niche of Sexual Health and Wellness products. Growing fast, this brand has found immense popularity on Instagram, where it has developed a lively audience base of more than 32,900 followers. The company also sees 20,000 to 30,000 visitors to its website per month, thanks to its strong marketing practices combining paid advertising and organic SEO. The nature of the products ensures that they experience steady profit margins year-round. As interest and demand grows in an increasingly open-minded population, any buyer will find themselves with a vast amount of scale opportunities to work with.
The company currently offers 12 SKUs, including several which have color variants for customers looking to bring a bit of personalization to their purchase. These products have a wealth of 5-star ratings and glowing reviews on their official website, with their most popular product having a perfect 5-star rating based off more than 1,000 reviews. Their quality has not only netted the brand a strong repeat customer relationship, but an Average Order Value of $85 and an even higher Average Customer Lifetime Value of $200. A contributing factor to their success is their strong social media presence. The brand makes regular posts on their Instagram account, sharing relatable memes, spreading awareness about the importance of sexual health and self-care, and providing helpful information on their products.
Though they utilize several advertising tactics, such as email marketing campaigns and paid advertisements, some of their sales are organic, and there’s tremendous room to grow this. And this goes to show the importance of their audience engagement, which provides for improved interactions with their core demographic of women between the ages of 18 to 40. The global market that the brand is based within has also seen substantial growth in recent years, having hit $33.64 billion USD in 2020 alone.
It’s expected to rise even further to an incredible $52.39 billion USD by 2028, growing at a CAGR of 8.04%. The stigma surrounding sexual wellness has weakened over time, with the Gen-Z and millennial demographics expressing more awareness toward the importance of exploring their sexuality in a healthy way. The brand’s existing popularity creates a fantastic jumping-off point for stronger growth in the future. By adding new varieties of products to their SKU line, the company would be able to better target the preferences of their customer base and raise profits significantly.
Today, this company employs a basic SEO strategy on their product descriptions and titles, which, if improved, could make the brand appear more frequently in search results. There are also plans to hire a SEO writer to start up a blog on the website. This informational and educational blog could address topics such as sexual education and wellness, self-care, and other information relevant to their customer base, which would bring in even more traffic to the website and strengthen their following.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.