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Our firm presents an eCommerce business that rapidly became a player in the niche space of Kids Educational Toys that are both fun and learning focused. This company’s website also has a growing reputation for the digital products they offer on their site. Fully branded with products that can’t be found in stores, this site witnessed a phenomenal 221% growth in sales in its first year, giving them both a bright future and some impressive opportunities to scale fast.

The company started out with a desire to provide innovation and problem-solving while developing new toys that kids could learn from. The owners continue to brainstorm as they create new SKUs. Their customer base keeps expanding as parents rave about how well their child enjoyed the toys they’re selling. With unique products to offer, their SKUs focus on early childhood education and inoculate problem-solving skills – perfect for young growing minds.

The global toy industry is a massively profitable one, valued at $84 billion in 2020 and projected to continue rising over the next decade. At the same time, the demand for the sub-niche of educational toys keeps getting stronger. The global educational toys market was valued at $19.2 billion in 2020 and is projected to reach $31 billion by 2026, a 7.12% growth rate. Parents today are eagerly looking for ways to enhance learning among their children with the help of educational toys, which is driving the growth of this market.

Thanks to the high quality and unique nature of the products offered, this brand has become a quick success and is ready for a buyer to take it to the next level. The organization currently sells a collection of 60 products not found in stores which have become popular gift items among parents. Those parents want their kids to learn as they play, which is helping to fuel sales.

The company sells products under their own brand, available exclusively on their Shopify website. Their 60 products include educational toys, puzzles, games, learning books, online courses, eBooks, and plenty of other interactive kid’s products.

As their products became more popular, the brand managed to increase its Average Order Value by a stunning 254%, rising from $43.63 in the first quarter of 2021 to $110.99 by the fourth. Their annualized AOV in 2021 was $60.71. The company was helped considerably by the fact that the kids’ educational niche is evergreen, and the company enjoyed rising sales throughout the year. Not surprisingly, their sales soar around the holidays, and it’s clear a lot of buyers know a great children’s gift when they see it.

The company was helped considerably by the fact that the kids’ educational niche is an evergreen one, and the company enjoyed rising sales throughout the year. Not surprisingly, their sales soar around the holidays, and it’s clear a lot of buyers know a great children’s gift when they see it.

Within a strikingly short period of time, the brand has attracted nearly 20,000 customers on their site, with their top demographics being women between the ages of 30-55, who make up 71% of their sales.

WC 2579

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.