Our firm presents a target company that operates 4 separate Brands marketing unique, proprietary clothing direct to consumers. The company got its start launching test websites and then creating websites for products poised to become best sellers. Their specialized socks, t-shirts, hoodies, and yoga pants bring in a nice mix of sales, highly enthusiastic customer reviews, and a growing 18% Repeat Customer Rate across the four websites. Now with more than 36,000+ SKUs and an Average Order Value of $55, the brand’s potential for growth is enormous. A growing email database of subscribers has enabled the brand to effectively upsell new SKUs to their existing customers. This company has immeasurable opportunities to scale, including listing their top selling SKUs on Amazon and launching B2B sales.
Witty and oftentimes comical, their brand voice and slogans make their collections of socks, tie-dyes, t-shirts, tank tops and hoodies appeal to an increasingly wide range of customers looking to make a unique purchase. Before launching each of their brands, they operate “test stores” used to gauge consumer interest and ensure that every storefront is a viable, thriving space – learning this system will be invaluable to a buyer of this business. Once they determine a particular field is ripe for success, the company launches a collection of Print-On-Demand products before ordering the inventory for their top sellers. This strategy enabled the brand to quickly amass a large collection of best-selling products without the downside of having SKUs that simply were not finding an audience.
This industry is a phenomenally lucrative one, and there’s nothing threadbare about it when it comes to profitability. The Global Apparel Market is projected to grow in value from $1.5 trillion in 2020 to $2.25 trillion by 2025, and custom clothiers will be in no short demand amongst those looking to stand out from the crowd. The Custom T-Shirt Printing Market is becoming an economic titan in its own right, having brought in $3.64 billion globally in 2020 with projections to grow by 9.7% through 2028. Custom designed t-shirts and other apparel are riding a wave of popularity among consumers eager to be wearing stand-out clothing made for them. This company fully recognized how profitable those trends were likely to become when they first launched, but since then, a host of other smart business decisions have helped foment customer loyalty and blossoming sales.
The brand’s first website marketed socks with bright colors and comedic slogans, using a vibrant brand voice to secure its position as the go-to retailer for zany, funny, and outlandish footwear. It was followed by two other sites, one marketing yoga mats and attire, and the other providing nature and bird-themed graphic apparel printed on butter-soft fabrics. The fourth site has a wide variety of colorful t-shirts, sweatshirts, and hoodies with specialized designs.
Each brand developed its own top-selling SKUs. Customer feedback throughout all offered brands indicate high satisfaction and excellent word-of-mouth advertising opportunities: Five Star reviews have been the norm across each site as customers rave about the quality of the products, the fast shipping and delivery, and their superior customer service – quality, care and professionalism that transcends separate website brands.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.