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Our firm presents an SBA Prequalified Deal that will allow Qualified Buyers to purchase this business for as little as 10% down at a low interest rate amortized over an entire decade. And given the growing level of cash this business is throwing off, servicing that debt and earnings a quick ROI seem easily within reason. This eCommerce company offers Cosmetic Products Direct to Consumer via its Website and is seeing a 436% growth rate for their Repeat Customer Base. In fact, increasing demand for their skin care and rejuvenation beauty products have delivered this brand a customer base of over 326,000 and growing.

This cosmetics brand was launched to help those that wear foundation makeup to help eliminate unsightly acne, blemishes, wrinkles, and age spots. This foundation, sourced from Asia, is lightweight, long lasting, and gives the face a soft, airbrushed look. Glowing 5-Star reviews speak to the enormous efficacy and brand loyalty enjoyed by the brand. Customers rave about how this product makes them look and feel—and word of mouth is a powerful tool in an industry where advice is passed between customers regularly.

Approaching this niche market with a unique, stand-out product speaks to this brand’s understanding of the vastly lucrative cosmetics market. Skincare, make-up, and other aspects of this vertical have seen growing sales for decades – with the U.S. representing the most valuable beauty and personal care market in the world, generating $89.5 billion in sales in 2018. Globally, the cosmetics market is valued at $380.2 billion and is projected to reach $463.5 billion by 2027 as a wide variety of cosmetics have become an indispensable feature for the daily lifestyle of millions. There has also been a significant rise in the use of cosmetics among men in their daily routine, pushing market demand even further. Manufacturers are responding by launching new products with natural ingredients, fresh branding, and unique campaigns to target this growing demographic.

This company’s makeup foundation, which bears their brand name, is purchased directly from the manufacturer and sold on this company’s website. This company has become a niche leader in this profitable field because they are the largest licensed distributor of this brand in the world, with a 10-year auto-renewing licensing agreement in place with the trademark owner. The average customer is a middle-aged woman, roughly 55 years old, who regularly uses makeup and foundation. What has been particularly important for this brand is that their customers, once sold on their top SKU, typically repurchase their product every two month. With a customer base getting closer to 350,000, that provides this company with a fast-growing amount of repeat business.

Visual marketing campaigns through videos, images, and application instructions do incredibly well in this niche category, where photos of customers using the product can become powerful marketing tools. Using product photos and customer testimonials, this company has been advertising on Facebook, with a focus on acquiring new customers. The company also runs PPC ads on Facebook to boost sales and has started an influencer campaign. 36,000+ followers on Facebook represent a massive foundation for future marketing, as do their 6,400 Instagram followers.

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.