Our firm presents a unique eCommerce business that has combined a niche offering in the fast-growing Vegan Lifestyle Category with a vibrant social media presence that has helped them turn thousands of influencers into an active and effective sales team.
This elite brand in the field of plant-based and Vegan diets has used their social media presence on Instagram and Facebook to build a core team of social influencers that have been phenomenally successful in promoting the brand. Essentially, this company created a package that includes a wide selection of eCommerce items in the vegan niche, which are sold by influencers across social media platforms. Within just one year, the brand has sponsored four influencer campaigns and sold 23,000 copies of their package.
Their package contains a collection of 90+ digital recipe eBooks, guides, and online programs in the vegan niche – an industry that has grown by more than 300% since 2014. That collection of products is provided by the influencers who join the package, contribute content, and market it. This company’s approach to those influencers has been simple and direct: it can be challenging to sell digital products on their own, but joining the package enables them to sell their products together with 90+ additional digital items related to the Vegan and plant-based lifestyle.
The products are made by people in the vegan niche including personal trainers, pro bodybuilders, cookbook authors, Instagram and YouTube personalities, and chefs who have brought with them products that include plant-based recipe eBooks, fitness guides, yoga memberships, weight loss programs, food journals and customizable meal planners. The topics range from health and fitness to meditation, keto recipes, and disease prevention.
While all the products within the package have a combined value of $4,000, influencers can sell the package for $50, typically double their normal order value. This package has helped influencers increase the value of their orders and the revenue they can generate from their products by selling as part of the package.
This company has sponsored four launch events that brought on and trained new influencers to enable them to overcome any weakness in their marketing skills.
The first launch in June 2020 attracted 53 influencers and resulted in a strong profit of from 4,846 sales. By the second launch, they had 72 new influencers who went on to make a total of 7,567 sales. The key behind each launch has been to effectively educate the influencers in online sales and teach them how to promote the package on their own channels. Influencers who join the company are enrolled in their sales training program which includes their eBook on how to maximize sales.
The company now has 98 “Creator Affiliates” who create content for the package and also promote it, while they have an additional 46 influencers who promote the package but do not create content for it.
This brand’s success has come largely through social media used effectively to drive their influencer campaigns. These platforms have proven invaluable for connecting with influencers when a new launch is being scheduled. It helps that there is a fast-growing number of Vegan influencers on Instagram.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.