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Catering to the public obsession and enthusiasm for national sports, this company occupies a profitable niche of publishing online and in print. Thousands of subscribers enjoy and utilize a broad platform of products produced daily, weekly, monthly and annually. Each product delivers specialized intelligence in the form of proprietary content to passionate audiences eager to employ their newly acquired insight. Both online and print models enjoy high margins and variable expense structures, with minimal fixed overhead. Most contributors are independent contractors, organized within a virtual office structure.

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