Details - Information last confirmed on September 4, 2020
This unique, web-based business provides the perfect solution for time-stretched professionals looking for a healthier lifestyle but who need help achieving it. The company designs, produces, and delivers portioned meal kits utilizing fresh, often local ingredients.
The convenience of ready-to-cook meals delivered to the customer’s door has resulted in steady growth during the first few years. Clients order their meal kits online by choosing from different plan types with their choice of meat-based and/or vegetarian options. The resulting meals are fresh, healthy, locally-sourced, and more flavorful than what’s currently available on the market.
The business was also an entirely new concept at its inception. When the owners launched their business, they were pioneers and their first task was educating the market about meal kits and what the service could offer their customers. The large national/international corporate meal kit companies didn’t appear until a few years later and have boosted business for this company by building product demand. The company has targeted a market niche with high demand, laid the groundwork, proved the concept, and is poised for continued growth.
To start, the owners spent a year developing recipes, researching products and setting up suppliers, choosing packaging to keep the food at the correct temperature, and finding a commercial kitchen where the meal kits could be assembled.
Prior to the official launch of the business, they set up a pilot project to test their concept with family and friends. Most loved the idea and became clients right away. When they opened the business to the public, they had their first client sign up in the first week of operations. Many more followed and they now serve a client base that increases weekly.
Growth has been primarily through word-of-mouth – or perhaps taste in mouth – as current clients invite friends and family to enjoy the meals. They have the most robust and competitive referral program in the industry and market via social media, Google Ads, and charitable giving opportunities.
For the owners, the business offers flexible hours, the creativity to develop delicious, healthy and easy-to-prepare meals, and the reward of making their clients’ lives simpler and healthier.
The business is currently located in one of Canada’s most vibrant and popular places to live. It is situated near good schools and multiple post-secondary options, an arts community, shopping, and a long list of amenities – including the best climate in Canada!
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