They are the equivalent of Open Table to the aesthetic industry.
This company of industry experts has developed a platform to remove traditional accessibility and visibility barriers between consumers and aesthetic providers and enable them to connect in a mutually beneficial manner via their proprietary application (Web, Android, iOS, Hybrid) platform.
● Consumers, for the first time, can easily connect with multiple providers in a manner which removes traditional barriers, encouraging price transparency and competition. They can now book their preferred provider/procedure/price combination when THEY want, on THEIR terms.
● Providers, who individually find it difficult to cost-effectively market to new consumers and constantly struggle to fill their schedules, are connected with “ready-to-move” consumers, which allows them to strategically fill voids in their schedule, thereby maximizing profits. The impact of unfilled schedules and the opportunity cost can be significant: The average injectable procedure, which takes about 20 minutes to perform, generated ~$475 in revenues with gross margins exceeding 50%.
Future potential revenue streams include expansion to similarly challenged markets (LASIK) and new geographies (states, countries), as well as expansion of the consumer and data value platform. Additionally, partnerships within the pharmaceutical industry may allow bulk purchasing discounts and/or exclusive product rights.
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