Our firm presents a hot-off-the-press opportunity in the Internet Marketing and Website Publishing industry. Advertising through a network of over 100 self-owned websites and 26 respected publishing partners, this Online Magazine Network’s reach has placed them in a league of their own. The business offers a myriad of news and information resources for readers – from breaking news in most niches, to deep engaging content that puts complex world issues in perspective. Their 120+ online newsrooms provide up-to-the-minute news and information in English, while their national coverage features stories, analysis and deep, engaging content about issues in the United States. The company leveraged the strength of its partners and owned media properties to become a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
Clients return again and again thanks to a comprehensive traffic-driving strategy, leading to a very strong 86% Retention Rate. With a gleaming reputation and established contacts in the industry, this acquisition has a veritable library of options to scale. Focusing on helping small to medium sized businesses make impactful connections with potential customers has led to a specialized strategy that keeps clients coming back. This business skillfully crafts an online presence for each customer from the ground up, offering services ranging from content creation to online advertising distribution via their network. The lucrative return clients receive on their investments has resulted in customer retention, with 25% of business coming through annual subscriptions.
At a time when it’s become more difficult than ever to capture and hold the attention of online shoppers, established connections with well-known publishers keep this company on point. Working with recognizable names such as the Washington Post gives an extra edge when it comes to standing out. In addition to the vast network of over a hundred proprietary and partner publications, 273,000 social media subscribers over a diverse array of accounts and networks position this company to reach audiences that have traditionally been more difficult to access. This edge makes them especially appealing to potential clients trying to target more niche demographics. Carrying solid partnerships and domain approvals with multiple leading programmatic vendors, this brand is positioned to take advantage of a novel trend. Programmatic media buys now make up 85% of all digital ad spending in the U.S. and 80% in Europe, making it sector not to be overlooked.
All content is sold 100% programmatically to ensure the best possible rates and reach. They keep a minimum of 50% of all revenue from client ad spend, and only need to split it when utilizing their publisher partners. When it comes to the sites they own, there are no expenses incurred from any content they publish on behalf of clients, leading to a 100% profit margin. The company now has eight consistent clients who pay a monthly fee for access to publish unlimited posts on each of their sites. These groups have remained paying customers for several years, demonstrating a long history of compelling results. An additional 250+ purchase-to-purchase and single-month clients make up their remaining revenue.
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