This is an exciting travel service offering tours, transportation, and activities in the enchanting Guanacaste Province of Costa Rica. ATV, Catamaran, and discounted day tours and activities are their top-selling service followed by transportation/transfers and car rentals.
The real magic with this company is their highly developed and efficient SEO along with system automation backed by the TrekkSoft booking engine. The company spends no money on advertising because it can generate up to 10,000 visitors/month by focusing on organic SEO. This is done by maintaining its rankings by constantly updating activities and landing pages and with regular social media posts of relevant content. This flagship tour website is number 1 on Google searches in a number of keyword categories and holds a place in the Top Five or Ten returns on generic Costa Rican tour searches.
Another key to the success of this business has been its partnership with the TrekkSoft booking engine and the TrekkPay payment service provider. Without them, or something similar, it would be complicated to run the business efficiently. Providing full transparency and simplicity, the TrekkSoft platform allows the agent to focus on “selling” and maximizing revenue. It is a fully scalable software solution that is ideal for an online tourism agency and the company’s websites are fully integrated with them.
There are exceedingly expeditious opportunities to grow this company to an entirely new level of income. For example, receiving booking payments in full and using that cash flow to generate new sources of revenue would turn a massive amount of profit.
The TrekkSoft system is designed to handle payments from $1-$1,000,000 using multiple currencies and options to provide a seamless user experience, which makes this company’s scalability limitless.
Another huge opportunity would be to expand the offer to encompass tours, activities, and accommodations throughout Costa Rica and, eventually, to other neighboring countries.
Structured to be scaled up to any level, this business could include new products and services such as hotel/accommodation and vacation rentals, airfare and flights as well as large tourism packages beyond the Guanacaste Province region. One could also take advantage of the Spanish-speaking market which, of course, is a huge segment of the US population.
Sales growth is limited only by the number of agents that handle incoming queries and monitor the logistics of the fulfillment of the activities. Currently, traffic is purely organic, so future growth could be efficiently boosted through appropriate targeted advertising and SEO.
Currently, the business is remotely operated by its sole proprietor. They spend about 20 hours/week working on sales and logistics. This includes responding to new inquiries, answering emails, responding to questions, and updating clients with new information. These tasks can be easily outsourced to further reduce the amount of time required to run the business. Increasing their phone lines and hiring on a team of agents to run the online end could give them the ability to capture a lot more business.
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