Our firm presents an Online News Publisher in the Conservative News Vertical that has expertly demonstrated just how successful online news media sites can become. This business is continuing to grow in 2021 at a 19% YOY clip over last year despite the fact that 2020 was a year full of politics, an election, geopolitical implications, and a country that has become divided by its political fissures and socio-economic disparities. While many traditional print newspapers have struggled to make the transition from print to online, this Multimedia Conservative Publication has become a source of information for Republicans and Conservatives alike to get daily information about the conservative movement right in their inbox, daily – and all from content curated in-house by this company.
And since Facebook, Twitter and Google have limited the ability for publishers and content providers to target audiences with political content, this company is even more valuable given that it doesn’t rely on social media or mainstream outlets to get the word out – it uses a systematic approach to Email Newsletters via its 4 Million Subscribers, which both protects it from rules made by other media companies, but also insulates it from the ups and downs of algorithm changes, rising CPC costs, and more. This same system can be repeated in virtually any industry – the current owner simply started with the conservative movement. The publications operated by this venture have more than 1.7 million conservative readers, which translates to a tremendous 7.4 million monthly page views. Those numbers are impressive for advertisers wanting to reach a particular demographic – they have eagerly purchased display and native ads on the company’s news articles, websites and newsletters and continue to do so now in 2021 with increasing YOY sales. The company earns significant profits every month with relatively low overhead. For a buyer, this means inheriting a news site with a hefty national audience and the advertising revenue to match.
To put this industry into some perspective, going online has created significant opportunities for newspapers, including the ability to post breaking news instantly, and to connect with viewers through podcasts as well as video news coverage. The cost of operating an online news site is minimal compared to running print newspapers, giving these sites opportunities to maximize ad revenue or from subscriptions to their site. With so many online news sources popping up, not all articles published online get the same amount of attention, and a key factor determining a site’s popularity is how often an article gets shared on social media. In the age of social media, sites such as Facebook and Twitter can play a significant role in an online news site’s growth. This brand found its audience by marketing itself as a political news site with a conservative perspective, and now has 10 content sites that cater to viewers in the 55+ age range. There are quite a few of them: The company’s email database alone has a phenomenal 3.7 million subscribers.
When launching these news sites, the company deliberately decided to appeal to this older demographic, since they tend to be highly engaged and passionate about politics. More importantly, the 55+ audience has higher levels of disposable income compared to other groups.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.