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Why MidiCi? This fast casual pizza that is going to disrupt the existing models, as it not about the pizza, rather the friendships created by spending time at MidiCi. The MidiCi brand positioning was developed for two years by Menchie's CEO and team, marketing specialists, and is poised to capture the market quickly with pull demand vs. push demand.
They have a franchisee friendly organizational philosophy. MidiCi's mission statement is "we bring friends together." Happy franchisees make happy guests. Fun to run. Make money by bringing friends together. While other chains serve pizza, MidiCi brings friends together. They serve high quality, healthier products than regular pizza and large chains, with inexpensive, fun family day or night out with your friends. Unlike some businesses like auto-repair, guests choose to be there.
Franchisees maintain high profile in the community. Franchisees are active in the local chambers of commerce, schools, sports leagues, church etc. They over a unique guest experience where guest is in charge. The Guest is the "Pizza Maker" and is empowered to get exactly what they want, how they want it. It eliminates guest complaints.
High volume stores. High margins. Strong Unit-level economics heads to a happy franchise!
There are no hidden charges or hidden product mark ups. Franchisee benefits from national purchasing power and keeps the savings. A simple restaurant. Easy to run and to manage. Scalable, quick ramp up + Easy to run + Easy to learn = Franchisees' can grow rapidly into multiple units. Most franchisees have already invested in multiple units with a work-life balance. The strong unit level economics allow franchisees to make money by managing managers as a cash business, there are no accounts receivables, and there is little inventory, not tying up your cash with inventory gathering dust on shelves. Recognizable Brand with a desirable footprint. Stores range from 2200-4500 sq ft). Units have tight cost controls with only two cash registers.
It is a place where people can come to have a cup of coffee, a pizza, a salad, an appetizer, a dessert, or simply a glass of wine or beer.
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