It has been a great run for the two owners of this successful West Michigan business which provides
installation, maintenance and repair services for pools, spas and hot tubs. After 17 years of successfully
running the company, the owners are ready to sell the business and slow down. They are committed to
supporting the continued growth of the company which includes comprehensive transition training for a
Using state of the art equipment, the company offers a variety of services including:
- Pool and spa installation
- Pool opening & closing
- Weekly cleaning & service
- Liner replacement
- Leak detection & repair
- Hot tub repair & relocation
The company also provides computerized water testing for customers and is an authorized service center for several major brands of hot tub and pool equipment.
The customer base of higher income clients is long term and loyal. Despite minimal spending on advertising, the company experienced excellent revenue growth in 2021 and 2022. The business has an outstanding website which provides customers insight into its services and capabilities.
The company currently has its focus on the service side including new liner installations, refurbishing pools, and equipment replacements. Annual cleaning and maintenance of pools & spas helps retain
customers long-term. Investing more resources to market the sale of new pools and hot tubs, along with annual maintenance contracts, could offer excellent growth possibilities for a new owner.
Located in the heart of a desirable and growing West Michigan community, the business occupies a leased 1000 square foot facility. All assets are included in the sale - vehicles, office furniture, equipment, tools, and computer equipment.
Over the past four years the business has averaged annual revenues of $ 325,000 which resulted in an average annual SDE (SDE = Sellers Discretionary Earnings, the normalized, historical, annual cash flow available to pay an owner-operator and service debt) of $ 160,000 for the same four year period. In 2022, SDE reached a high water mark of $210,000 which was an increase of 30% from 2021’s SDE.
Using a conservative SDE multiple of 2.60x the business is attractively priced at $ 399,000. The sellers envision an asset sale in which they retain cash and A/R while retiring all liabilities. For a qualified buyer, the sellers will carry a mid – five figure seller note.
A typical deal for the purchase of the business looks great: $ 40,000 (10 % of the purchase price) buyer cash, a matching $ 40,000 seller note, and the balance financed by an SBA term loan. Total debt service will be approximately $ 50,000 resulting in a post debt service discretionary cash flow for the buyer of
more than $ 100,000 annually.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.