Details - Information last confirmed on June 23, 2021
An Australian-owned company founded in 1975 which has recognised strengths in cartography and graphic design skills, long standing staff and client relationships.
A provider of choice, the company sets itself apart from the competition because of:
• The quality of its maps, which are drawn by qualified cartographers
• The ads, which are designed exclusively for tourism business operators
• The experienced sales staff
• Customer bonus program
• Long term customer loyalty.
Barriers to entry include the company brand name,
web domains, map copyrights and photo-libraries.
The company has built a solid reputation in the tourism sector, winning many State awards for General Tourism Services and a National Award for Print Media. It has a steady, core market mostly in touring maps and guides. It is in the process of expanding into the Inbound Chinese Market.
The development of niche tourism sectors is also creating opportunities for growth in new markets, for example: photography, history, tombstone, environmental, birdwatching, walking and cycling.
The company has a loyal customer base across private and government sectors.
This is a small business, but there is a real opportunity for a new owner with the right resources to scale this to a national business and expand the offerings via a digital technology platform.
There is also potential to realise cost savings in printing and publishing for the right buyer, especially an existing printing and publishing company.
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