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The business was created by the owner in late 2017 with 2018 its first full fiscal year. The company is a physical therapy clinic created to serve auto accident injury victims utilizing patient's automobile insurance benefits as the basis of payment for treatment services. Once engaged, the team engages with the patient, provides physical therapy treatment, and invoices the auto insurance provider through a professional billing service.
Nearly 50% of patients are direct referrals from area medical practitioners. Referrals are also generated by external marketing service providers who have come to prefer this clinic due to the level of care patient. The owner is not a licensed physical therapist and is not involved with direct delivery of the patient services. His activities are centered on leadership and planning for the enterprise including coordination of the activities of external marketing and referral resources, insuring that the billing services are preforming properly, effective collection activities as well as managing the day to day internal functions.
To assure direction and consistency, the owner has worked with a professional resource to document the complete enterprise operation. This manual not only supports consistent day to day operations and quality of execution but could serve as the documentation basis should a new owner have interest in licensing or franchising the operation. This recently completed manual is a valuable asset to this transaction.
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