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A long-standing but newly renovated Vietnamese diner in the heart of East Dallas has been listed for your acquisition. The current owner established this free-standing building close to four decades ago, and due to this, this restaurant has become an iconic local landmark. Sales have always been consistent for this restaurant with current 2021 monthly sales averaging around $35,000 to $40,000. Boasting over 76 different dishes, ranging from classic Vietnamese to a myriad of vegetarian dishes, this restaurant's sophistication and proficiency shine through the menu's diversity. The variety of dishes ranges from appetizers, soups, salads, rice plates, noodle dishes, and desserts. Last year in 2020, the exterior and interior were freshly renovated for a more invigorating and modern look, consequently ushering a more diverse and younger customer base. Though there are immediate competitors, four decades of business speaks for itself. Strong customer retention from local urban and residential areas has been a consistent theme throughout the life-span of this establishment. Many customers from outside the local region commute to this area and to this restaurant to enjoy a "food adventure." Improvements to the interior consist of new brightly colored lights, wall paint, wall fixtures, and brighter tables and chairs. The ceiling has also been stripped of its original panels to raise the ceiling height for more of a open space, industrial feel. Improvements to this establishment starts from modernization. Bringing all internet marketing and internet presence up to date is a priority for the newly acquiring owner. Marketing strategies ranging from door-to-door panels, promotional events, online promotional codes, and punch cards are all ways of improving advertising.

Furniture, Fixtures & Equipment: $80,000 (Included in listed price)
Inventory: $2,500 (Included in listed price)
Financing: 100% down at the time of closing or 50% Cash Down with SBA Financing for Qualified Buyers with Industry Experience.
Year Established: 1982
Employees: 2PT

Facilities: This business is located in a 1,450 SF free-standing building in the heart of East Dallas. Many apartment complexes and residential neighborhoods provide constant traffic to the intersection.
Support/Training: The current owner of the business will provide training as necessary to smoothly transition into the business operation.
Reason Selling: After working in the same industry for so long, the current owner is considering retirement.
Competition: Few competitors are within the immediate market area, but none of these restaurants have an extensive menu as this establishment. Almost 40 years of business in the same building speaks for itself.
Growth And Expansion: While the current customer base has been mainly acquired through word of mouth, proactive marketing is crucial for growing this business to the next level. Online marketing such as Google ADs, Facebook presence, Instagram ads, and utilizing and updating the website are some simple ways to improve promotion for this establishment. Still, proactive marketing methods to the local area, such as direct mailing, daily specials, door hangers, flyers, etc. are needed to be fully utilized to achieve maximum potential.

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.