Details

Available for acquisition is a mental fitness app (iOS & Android) with brain training programs to improve cognitive skills and relaxation stories and meditative games to help people unwind. The app was first launched in 2014 and has a long history of great reviews, ASO traction, and getting featured by Apple. Subscriptions provide most of the revenue (~80%), and 61% of current subscribers have been subscribed for more than a year.

Highlights & Key Assets:
o ~$1M in revenue the past 12 months with zero ad spend for the past 24 months
o High subscriber retention (close to 80% recurring revenue on iOS)
o Lots of fully localized content with games and 100 meditation audios sessions translated into 6 different languages
o Repeatedly featured by Apple (according to AppFigures, as of August 2021 was featured by Apple in 257 different spots globally)
o Excellent keyword placement with ~1k organic downloads a day
o 4.7 star rating on the App Store with 8,200 ratings and lots of glowing written reviews
o 4.4 star rating on the Play Store with 59,120 ratings and lots of glowing written reviews
o Android app is under-optimized with lots of room for growth (currently just 5% of total revenue)
o Editors' Choice badge on the Play Store
o Lots of low hanging fruit to improve monetization, ASO, etc.
o Lead developer & product person available for contract work after sale
o Monthly maintenance costs below $2k
o Email database of users (~ 2,724,642)
o ~40% of revenue comes from China. App is fully localized in Chinese with high revenue per user. Great opportunity to expand into that market.

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.