For sale is a portfolio of 8 dating apps with each app focusing on a particular niche of dating in which most of these users go unnoticed in a traditional dating app. For example, one of the apps focuses on the deaf community and targets just people who are deaf or hearing impaired. ASO is much more simple within the App Store as the meta descriptions/images tell deaf users that the app is solely dedicated for their use. Within other dating apps such as Tinder or Plenty of Fish these deaf users are not highlighted and it is even harder to find someone who is deaf as well. The same philosophy applies to the other app niches such as "disability" or "divorced".
Even though other dating apps let you specify your criteria, it seems that most dating apps are geared towards the single community and the standard preferences within the dating society.
NOTE - Financials shown are the run rate based on the last 3 month average. TTM is $67K revenue and $63K profit.
Highlights & Key Assets:
o The 8 dating apps are all powered from the one source code base to allow easier maintenance of the code across all app releases - multiple targets.
o The apps represent specific niches in order to reach an underserved target market.
o Minimal time is currently required to maintain the apps to reach the current profit targets. A new app update has not been released for any of the apps in the last 6 months and no critical errors have appeared that needed actioning or which required such a release in this timeframe.
o Very simple to use and are some of the only free dating apps left on the market. A free dating member is allowed to send 4 free messages per day, and at anytime for a one time payment they can upgrade to a premium membership which will allow them to send unlimited messages and access an array of different features.
o Currently IAP is a once off payment, not a subscription service. The ability to create and introduce a subscription service is there.
o Members are only allowed a single profile photo and each photo is cropped to be of the persons face. This prevents any issues around nudity and entices members to chat to each other and find out more. Most people in the world are attracted to other's face first - that's the reality.
o A web platform exists with all the features that the apps contain. An administration web backend shows all the data and most importantly allows the approval/rejection of member photos with a cropping tool.
o Besides social media there is no advertising, and no money has been spent on advertising itself. Downloads are all organic through app store optimization methods. Definite growth potential with the right advertising.
Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.