This Northern California based company is a California Sub-Chapter S Corporation and has been in business for 77 years and under current ownership the last 25 years, serving the local community with all types of sporting good needs. Specializing in Snowboarding, Skateboarding, Wakeboarding and clothing and accessories they have some of the best selections that can be found in the areas they serve. They have a full-service rental and repair facility for snowboards, skiing equipment and other outdoor equipment as well. They also are the general sports headquarters for Baseball, Softball, Football, Soccer, Basketball, Volleyball, and other sporting items. The have a large selection of various sports equipment, and one of the widest selections of athletic shoes in the county. They are operating out of 2 locations - one in Northern California and one in Southern Oregon, with the Southern Oregon location starting in the fall of 2005. They have a rental income as well for snowboards, skiing equipment and other outdoor equipment and apparel. From the Southern Oregon location, they can do customized embroidery and screen printing that services both locations for customized clothing needs. Both locations are centrally located to several ski areas, dozens of lakes and rivers and a plethora of spectacular skate parks. The Sellers spend very little time at the Southern Oregon location; therefore, the combined business is semi-absentee run. They belong to an Athletic Buying Group, which allows them to get great pricing on goods and rebates that go against cost of goods sold.
Customers vary from kids, adults, sports teams, athletic enthusiasts, vacationers, etc. While winter months are their strongest season, they still have strong sales in the summer months due to the centrally located position to many vacation areas. There is competition in the market, but when it comes to snowboarding, skateboarding, wakeboarding, and outdoor apparel they are the top of the selection. Their reputation for service and product offerings is well known. They are highly respected by their vendors and the retail community. You are basically getting 5 businesses under 1 roof: Retail, Trophy & Awards, Screen Printing and Embroidery, Team Sales and Rental. Growth can be obtained by increasing marketing and expanding more beyond a board shop to other sporting areas like biking, kayaking and other outdoor sports. Expansion into other colleges, high schools and teams for uniforms and equipment could boost sales revenues even higher. Hiring additional outside salespeople to service the surrounding large geographic area is possible.
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