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Details

The Opportunity
HIR is a business-to-business digital information portal. HIR serves the retail home improvement industry, which can be defined as:

• Hardware Stores: Ace, True Value, Do It Best and Orgill
• Big Box stores: Lowes, Home Depot, Menards
• Retail Paint Stores
• Lawn and Garden Stores

HIR is comprised of a twice-weekly e-newsletter and website.

Background

HIR was launched in 2018 with an informational mission that focuses on new products and merchandising ideas for the purpose of increasing revenues for retail home improvement establishments. This editorial focus has propelled HIR into one of the top sources of information in this market.

HIR was launched by three individuals with over 70 years of combined experience in the retail home improvement market and digital publishing industries. HIR is organized as an “S” Corporation and is debt free.

Reason for Sale

HIR has three co-owners. Two of the co-owners wish to retire once the sales transaction has concluded. The remaining owner, who is the leading salesperson, will remain to help the new owners continue the sales growth of HIR. The remaining co-owner has spent the last 40 years in the retail home improvement industry and is a well-known and respected source for generating new revenue for manufacturers selling retail home improvement products. This fact will provide the new owners with ample time to learn the retail market, HIR’s client base and the daily operations of HIR without risk of a decline in revenue which can be common in an ownership transition.

The Market

Based on research from Bank of America, the retail home improvement market reached $767 Billion in 2020. The average U.S. household spends $3000 per year on home improvement products purchased from the retail target market.

Manufacturers that sell products to these retail stores are the advertisers of HIR and represent 100% of the annual revenue. There are well over 1000 companies that actively exhibit at industry trade shows and represent the universe of potential opportunity for the new owners of HIR.

Products

HIR generates revenue from the following digital marketing products:

• E-Newsletter advertising
• Virtual Trade shows
• Manufacturer specific e-blasts
• Website banner advertising

Statistics

HIR’s twice-weekly e-newsletter is delivered to 40,000 product decision makers in the retail home improvement market. Advertisers can choose from various sized ads and click-through information is provided to advertisers to help them calculate their ROI’s.

HIR conducts two Virtual Trade Shows each year. These shows are strategically timed to coincide with seasonal buying performed by the key decision-makers in the industry. Manufacturer participation in each of these shows can position their promotional message at the exact time buying decisions are being made.

HIR limits Manufacturer specific e-blasts to one-per-week to ensure the sponsors message is delivered in an uncluttered environment, which results in higher readership and click-through rates.

Website advertising is bundled with the above-mentioned products yet represents significant revenue potential as the site continues to grow in traffic.

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Disclaimer: DealStream has not independently verified any of the information in this listing and makes no warranty as to its accuracy or completeness. This listing does not constitute an offer to sell, solicit or make an offer to buy an investment interest. Offers to sell, or the solicitation of offers to buy, any security can only be made through official offering documents, such as a subscription agreement and private placement memorandum.