They are commercializing an innovative D2C SaaS platform from which meaningful horse performance and wellness data can, for the first time, be collected and analyzed. This group has developed their product, in a capital-efficient manner by successfully leveraging existing human medical science advances, as well as existing sensor designs and data collection techniques. The company has repurposed them to address this attractive but under-served market. The product is targeted to launch in Fall 2021 and will represent the world’s first integrated data-driven horse management platform, supported by a fully developed and tested IMU sensor package. It will provide real-time data analytics including remote monitoring, performance optimization and health and wellness data to the horse team.

Massive Market: The equine industry represents an affluent, massive, but underpenetrated market. In any given year, 27 million Americans will ride a horse. In the United States alone, horse owners will deploy in excess of $80B in economic output on ~9M horses, with emphasis on racing, polo, eventing, dressage, cross-country, and rodeo disciplines. Overall, the equine industry contributes in excess of $215B to the U.S. GDP and over $600B (est.) worldwide.

Strong Founders and Management Team: Leadership and founders are experienced, capable and energetic. Collectively, they’ve worked at 10 start-ups, have a nationally ranked equine rider on board and a proven track record of delivering results.

With their patented technology, product portfolio, recurring-revenue business model and experienced management team, they are poised to “Pelton-ize” the horse industry. They are open to a variety of financing and shareholder options to secure $7.5 million in staged funding.

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