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Oct 9, 2018 — We represent a company that has created a premium Digital Media Company providing brand advertisers, web properties, and content providers an affordable, efficient solution in a controlled, safe and transparent environment for advertisers within Connected TV and Streaming Media. As a Supply Side Platform (SSP) for digital media, they offer an advanced TV First, fully proprietary platform with an unparalleled Multicultural Reach, Programmatic Exclusive inventory, and top comScore ranked web properties for both Video and Display, across Desktop, Mobile, and Connected TV channels.
In understanding that the need to stay competitive within the ad tech ecosystem would require an upheaval of the current established industry-wide paradigms, this Company developed an all new and exclusive SSP geared towered Connected TV and Streaming Media viewership. This technology is a best-in-class and fully proprietary platform, created to close a widening gap within the industry for marketers offering an advanced technology:
-to reach an engaged TV Audience through Connected TV and TV Everywhere
-to reach specific audiences based on 500 different data points
-reach granular geo-locations and receive real-time feedback on the success of any particular campaign
The future of media consumption (with Gen Z and Millennials) is connected TV & TV Everywhere. Nielson ratings show that the older of these two generations (Millennials) are spending on average 27% less time watching traditional Television than adults 35 years and older. While standard TV viewership still constitutes the majority of video consumption today, every other screen is much more valuable to Millennials, and this ratio is greater for Gen Z viewers, and will continue to increase among these two groups in the coming years.
As advertisers will prefer mediums that can better reach specific audiences adhering to the social dynamics related to Connected TV Viewership, and in understanding that the future of entertainment will be in this Connected TV arena, this exclusive technology offers features and capabilities which have been precisely tailored as a solution for marketers focusing on these exact concepts. A few additional features of the Company's capabilities (full capabilities in CIM):
-dynamic pricing floor that is fully automated and dependent on a number of features, including campaign, exchange, and other technical indicators
-advanced controls within the platform that helps publishers maximize revenues
The Co-Owners bring with them a combined total of near 25 years of online advertising and publishing experience. Within their prospective experiences as executives with other leading firms in the media ad spending space, it was these experiences that allowed them to foresee the changes that are occurring today, in creating this technology.
For the first time in 2017 Digital (Online) Ad Spending in the United States surpassed Standard Television advertising by a difference of $31 Billion Dollars (Digital Ad $209 Billion vs. TV $178 Billion). By the end of 2018, advertisers in the US will have spent $40 Billion more on internet ads than on standard TV ads; we are witnessing a monumental shift in how marketers will in subsequent years reach their customers, and a simultaneous shift in the preferred medium for individuals to access their entertainment.
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