For sale is an Email Service Provider/SMTP relay service with 8 years of history. This is a B2B business that serves volume email senders. Their clients generally send between 150,000 (on the low end) to 10,000,000+ email messages a month. They provide deliverability services, email consulting and training, and are in the final stages of launching an in-house mail client.

This is a business with strong average retention at 36+ months (They have a number of clients who have been with them for over 4+ years, some for the full 8 years). Owners have developed their own in-house mail client. The new software will have more automation and more features that clients want to further help with retention. A full marketing launch of the new mail client represents a significant growth opportunity. Even without this, before the owners paused to focus on software development the business was growing 7-10% month over month.

Most of their lead generation recently has been from word of mouth, retargeting, and content marketing. They will be reintroducing Facebook advertising, affiliate marketing, and PPC ads when the mail client goes into beta. Sales generally involve a call with a salesperson and conversion rate on live sales calls is 60%.

There is a team that will stay in place to run the business for a new owner if desired.

This is a highly profitable business and is a perfect fit for a new owner that has the time and team to really focus on marketing and sales.

Key Assets & Highlights:

o Monthly recurring revenue SaaS business
o With quality senders, the customer retention is strong (2+ years)
o Growing market with lots of room for growth
o Good as a primary service or an ancillary product/service for existing businesses that want to add email services to their product offerings
o Systems - have SOPs in place
o Content available to leverage (2 books, email course, special reports and webinars)
o Several different verticals within the email marketing space which makes it appealing to different buyers (i.e. info marketer with a large following who wants to add additional stream of income, ESPs who want to absorb clients and software, etc.)

Posted Mar 16, 2016

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