The target is a fully established, innovative eCommerce agriculture business that provides products and services associated with the keeping of Backyard Chickens. Selling everything from the Chicken Feed, Chicken Coops, Coop Accessories and Live Chickens, this extremely profitable Internet Company is smack dab in the middle of a high growth phenomena that has only accelerated during the Pandemic. This company is entirely virtual with remote staffing, digital management systems, multiple eCommerce selling platforms and hybrid shipping practices.
The company currently sells primarily via their branded Website with very minimal Amazon sales – a huge growth opportunity that represents near term, low hanging fruit. With a unique shipping process, this business leverages 71% drop shipping, 29% inventory and about .3% digital downloads to fulfill their high volume of orders. Their AOV is exceedingly high at $130 spent per order and 52% of orders come from repeat customers. This lucrative opportunity delivers consistent profits and a growing consumer base of consumers that are super sticky to the brand.
In fact, 95,000 followers have actively clicked through their newsletter in the past 12 months alone! This company has strong ties with its suppliers allowing for amazing deals, high margins and a regularly increasing number of exclusive SKUs. This well-established company has left immense room for growth with only a moderate amount of paid social media and little to no SEO. Employing both initiatives will skyrocket this business as social media is exceedingly valuable within the pet, sustainable living and lifestyle verticals. This is one investment an entrepreneur should not pass up.
A few other exciting growth opportunities for this brand include SEO development, extended pet offerings, extended sales channels and additional partnership negotiations. People love animals, some lucrative consumer outreach efforts include leveraging images of new products and of pets enjoying those products. This will pique interest and digital shareability, extending the reach of this company’s messaging.
This promising business offers 3 main categories of products: pet poultry, supplies and gifts, and chicken coops. Each of these verticals have a varied sourcing and shipping pipeline. When sending pets to customers, the live poultry is sent directly to the consumer from one of their partner hatcheries or breeders.
Supplies and gifts are stored and shipped from a company owned warehouse on the East Coast, however, this facility could be easily moved to fit the needs of a new owner. These products are stocked from a multitude of wholesale distributers and manufacturers. Finally, the in-house branded chicken coops sold by this offering are all exclusive designs developed in-house and then created and shipped by a manufacturing partner. Additionally, the non-exclusive chicken coop SKUs are drop shipped by US based partners.
This extremely profitable, 14-year-old company has both an established industry standing and a loyal and engaged consumer base across many channels. With a multitude of growth opportunities and an incredible brand awareness, this business is well positioned to scale rapidly and seamlessly through additional efforts by a strategically capable buyer.
Listing ID: WC2083
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