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Details - Information last confirmed on August 28, 2020
This is a very unique store in Orange County, CA because we repair all brands of phones, tablets, and computers, but we specialize in the repair and sale of used Apple computers, phones, and tablets. The business has the backing and support of a franchise, but plenty of freedom to run the business as desired.
This franchise would be great for someone who wants to drop into a small simple business that has the advantage of a clear competitive niche with very fragmented competition. There's all the common benefits of a franchise, and it's simple enough that you don't need a large experienced staff to run the business. The business doesn't require a large investment in inventory and the break-even point is relatively low. We also have a great relationship with many of the phone stores in the local area. These stores send a constant flow of people to us to fix their customer's broken screens so they can go back and trade in their phones.
Everybody has a phone and computer... and sooner or later everybody needs help repairing or replacing them. Our business is located in the heart of Orange County, one of the mostly densely populated areas in the country! This market is perfect for our business model because there are many people in surrounding cities who don't want to just run out and buy new phones and computers every year or two. We have a constant flow of "cleanup and speed up" work coming into the store. Our business has a healthy 50/50 ratio of phone repairs/sales and computer repairs/sales. So we insulate ourselves from the ups and downs of each market.
One of the great values of the franchise is the marketing support. They take care of all online marketing... keeping the site fresh, designing and placing ads on our company site, Google, Yelp, Waze and Facebook. The franchisor ad rep has a monthly call with me to discuss strategy ad content. We adjust sales ads according to the season and our products on hand or what products we want to order from our wholesalers.
Our store has one of the very best profit margins across the industry! We pride ourselves on maximizing our return on every repair and every device sale. We have perfected the art of buying parts and devices at bottom dollar costs and still being able to offer competitive pricing on repairs and device sales that build in a healthy profit margin for our store.
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