Oct 3, 2018 — For sale is a hugely popular online publisher and viral content producer that was started in 2014. The main website receives millions of visits per month who keep returning for more inspirational, funny and thought-provoking content pieces. The business curates its content from trending pieces from around the world, and the content team models the content around our target market. The majority of visitors to the main site are US-based, between the ages of 21-34, and fairly evenly split between male and female.
One of the strengths of the business is the technology the site is built on provides a huge advantage. Development is very easy because the owners have invested hundreds of hours in the beginning to set it up right from the start. The benefits are ongoing because now changes require very minimal time/energy/work.
The largest way the business has evolved is in the monetization strategy. When they started, they mostly utilized one-dimensional and simple strategies like AdSense. Now, 4 years later, they have a very versatile adops setup, deeply refined ad stack, multiple in-house tracking and analytics tools, and custom built revenue portals.
The business is managed by its two owners, but the majority of day-to-day operations, including the management of content writers, has been outsourced to a team of contractors that will transfer with the sale. Revenue is generated through a number of advertising networks.
Highlights & Key Assets:
o Incredibly High Traffic: Over 4,000,000 users per month.
o Established Team: The business has an established remote team of 6 people, in addition to a separate outsourced ad-ops team. The team takes care of the vast majority of day to day activities, leaving the owner mostly with high-level management duties.
o Diversified Revenue Sources: Currently, nearly 30 different advertising networks are used for the site's revenue, with no single ad network contributing a significant percentage of overall revenue, making the site's revenue sources extremely well safeguarded.
o Visitor Engagement: The site's fantastic content creates superb visitor engagement. The website's bounce rate was a mere 36.05% and average pages per session 6.92 - numbers that are not seen often. The majority of visitors are US-based and aged 21-34 - a great audience.
o Powerful Back-end Technology: The website boasts an extremely powerful bespoke backend technology that can not only handle high server load, but also offers a lot of possibilities for scaling, and a state-of-the-art ad analytics platform.
o High Level of Automation: This business has been built from Day #1 to be as easy to manage as possible, with the vast majority of tasks being either automated or systemized and handled by contractors.