This web based novelty product / gift item store possesses many of those qualities that buyers seek in a small business. It's web-based, is managed from a home and re-locatable, has a tremendous historical client database and has been proven that it could do much higher numbers since it used to prior to its owners launching a chain of non-related food businesses.

The online end of the business can be remotely monitored; the shipping and distribution portion of the business is managed out of a spare room in a home, but could be similarly operated out of a garage, storage space, etc.! The business only carries $3,000 - $4,000 in inventory, as 85% percent of the product is drop shipped directly from the manufacturer or distributor.

Due to the nature of easy to operate web-based businesses, a great deal of competition exists. This well established firm, however, has amassed a large historical customer database, catalogue and solid base of web traffic (roughly 500 visits/day) that a motivated buyer could capitalize on in order to grow the company and return it its former levels of roughly $1 ml in sales and $200,000 in annual profit (prior to Amazon's influence in the market).

Marketing and promotion of this firm has been left somewhat dormant in recent years of the owners have focused on growing their alternate businesses following Amazon's market influence becoming a factor. New operators will seek to capitalize on this firm's amazing 23,000 person mailing list by sending offers, product catalogues and innovative newsletters. What's more, a buyer will want to capitalize on the company's two premium domain names, which are currently used for wholesale business, but could be further developed. Finally, the company has manufactured its own products, which were highly profitable, and could once again be to bolster margins and provide additional unique points of market differentiation while expanding the firm's wholesale client base.

Posted May 12, 2015

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