The industry is over 30 years old and has gone through many consolidations over the years. Rent-A-Center currently has 3000 stores, and the next biggest competitor Aaron’s Rent at 1600 stores. The remaining 4000 LTO stores are small regional and single store owners. This means that there is room for a third company to come get market share. Easyhome is currently the third largest LTO company in North America but we would like to increase our expansion into the US rapidly. This industry has been extremely stable during good and bad economy’s. Easyhome offers a fresh look to an old industry with our store appearance, our customer service focus, and our message of North America’s “Lowest Payment Guarantee".
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