Apr 10, 2019 — For sale is an eCom store that sells products which offer unique solutions to common household problems via social media marketing. Some of their greatest successes have been products that used to sell well via television advertisement but have been long forgotten by main stream advertisers. They rebrand them, and market them to a whole new audience using sophisticated data driven advertising campaigns.
The business is constantly testing new ad structures to consistently produce stable returns while also testing new sales processes and funnels to squeeze out as much profit from each individual product as possible. They have experienced exponential growth for the last 3 years.
The company focuses on products in the household accessory segment to appeal to a very broad and large audience. Their typical customer is 35 and up in the USA. Slated for growth in 2019 is expansion into other countries beyond the United States. They continue to test new products that fit their criteria for explosive growth potential as well as develop a more robust re-marketing platform to incorporate new technologies of messenger marketing and SMS customer support and marketing.
Highlights & Key Assets:
o Mass appeal proven products (many SKUs have been selling for 2+ years)
o US-based inventory
o Great manufacturing partnerships
o Streamlined logistics
o Robust customer service team and platform in place
o Huge potential for continued growth on current SKUs with systematic approach for testing new products
o Large database of current buyers for email follow up campaigns (178K+ emails)
o Huge pixel database with 100,000s of buyer data
o Incredibly fast and flexible website
o Fantastic processing rates for credit and debit cards