Description

E-commerce retailer specialising in branded hair extensions, beauty and lingerie accessories.

Ref.No-BFS5614
Company name - UNDERCOVER GLAMOUR
Company Address - Menta Business Centre 5 Eastern Way Bury St Edmunds
Postal Address IP32 7AB
Location Suffolk, East Anglia, United Kingdom
Asking Price £55,000
Turnover £93,076
Gross profit £32,015
Net profit £8,088

About the Company
Offers are Invited for 100% of the issued capital of an Online Retailer of Hair, Beauty and Lingerie Accessories. The business was established in March, 2009.

Strengths
-Established and popular online retailer of beauty and fashion accessories, trading for over 7 years.

-Brand name is trademarked in the UK.

-Established branded product lines specialising in hair extensions, hair pieces, wigs, stick on bras and lingerie accessories.

-Large database of interactive customers (15,000 plus email subscribers).

-Active and engaged social media presence on Twitter, Instagram and Facebook (6,000 followers).

-Full ecommerce website integrated with Amazon.co.uk. Advanced custom built CMS for management of customer orders, detailed marketing and sales functionality and financial report management. The sale includes full ownership of the website. The website has been upgraded this year to be fully mobile responsive.

-Long standing successful sales track record with Amazon of 6 plus years. Permission to sell within the Clothing and Beauty sections on Amazon.co.uk, Amazon.fr, .de, .es, .it and Amazon.com.

-Successful and established account with Fruugo as a promising international sales channel.

-Loyal and established customer base through Amazon, Fruugo and the website. Net a Porter is a regular and long standing customer.

-Long-term, reliable business relationships with suppliers, trusted relationship for 8 years.

-Good relationships with beauty bloggers.

-Easy to dispatch items. Long standing account with Royal Mail with free collections.

-Business is easily relocatable; tenancy agreement is one month’s notice.


A perfect opportunity for an existing e-commerce retailer specializing in the beauty or fashion industry as it provides an ideal bolt on or extra online presence with new product lines. It would provide a purchaser with an exceptional 15,000 plus female fashion customers’ email addresses, plus 6,000 followers through social media channels. An existing retailer could really take advantage of this to market their existing products to a new customer base. It is also an excellent business opportunity for an individual, or an existing retailer to establish an online presence as the business is easy to manage and provides great foundations to build from. The business provides access to a good product portfolio of strong selling lines with opportunities to expand.

Posted Jan 5, 2016

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