Description

Founded in 1977, the Company is a full-service independent Mexican food restaurant in Colorado. In 2015, revenues were comprised of food (75%), liquor (19%), and soft drink (6%) sales. The Company relies on weekly newspaper coupons, its website, email blasts, radio advertising, local signage and billboards, and word-of-mouth to generate business. Customers are local and regional residents (90%), and tourists/travelers (10%). The Company has thousands of customers that frequent its well-known establishment. The restaurant occupies 7,200 square feet and is located on a highly traveled highway.

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