This highly profitable business has, in just 5 years, become one of the most well-known and successful online sellers of Silk Duvets, Pillows, Bed Linen, Pillowcases & Toppers in the UK. It has been featured in many prestigious magazines such as The Times Magazine, Country & Town House, Kitchen, Bed & Bath, The Telegraph Magazine and The Daily Mail. Only the highest quality Silk is used and, as a result, gross margins are strong. The business has strong ethical values which are reflected in the fact all its manufacturing is undertaken by family owned businesses, which ensures both continuity of quality and of supply. The historical business model has proven that increased focus in advertising and PR generates huge increases in demand and, therefore, sales in excess of £1 million within 36 months can be achieved as both the distribution logistics and online ordering systems have been set up to handle turnover in excess of this amount with minimal capital outlay.