The Company is committed to providing safe and healthy grains. It handles ten product families with more than 1000 varieties. The superior products include soy lecithin, flaxseed oil, whey protein, plant sterols, wheat germ, germinated brown rice, nutritious black peanut milk and so on.
Equipped with an excellent R&D and management team, the Company has also developed many specialties, e.g. purple rice, buckwheat series, chickpeas series, flaxseed, hemp seed and nutritional rice combination and prescriptive grain, etc. This boosts its competitive advantage.
The Company serves the public and medium/high-income consumers by way of retail, wholesale, e-commerce and membership service, etc. based on the owned store sales and franchised outlets.
Company is less impacted by the domestic and international macro-economy. Particularly, the superior and special organic agro-products handled by the Company are very popular with the high-income consumer base. With improvement of people's livelihood, the demand will increase continuously, so the market margin is very promising.
The annual sales of the Company were only RMB 6.8 million in 2011. With increase of direct-sale stores in 2012, the annual sales reached RMB 20.6 million, including RMB 6 million from outlets and RMB 14 million from agents and group purchase. The after-tax profits amounted to RMB 2.16 million in 2012. In 2013, the annual sales were up to RMB 47.52 million with after-tax net profits of RMB 4.32 million. 2014 financials: total revenue RMB 63.52 million, after-tax net profit of about RMB 8.87 million.
2015 unaudited figures: Total revenue RMB 179 million, net profit of RMB 24 million.
2016 forecast: Total revenues RMB 300 million, net profit of RMB 50 million.
The sales CAGR exceeded 600% in the last few years with the return on equity of 20%; the profit margin increases steadily year after year.
The Transaction is to raise RMB 40mn in equity capital.

Posted Mar 17, 2016

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