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Sep 10, 2018 — For sale is a leading functional fitness competition business. The first competition was held in 2011 with about 70 athletes and has since grown to over 19,000 athletes in 2017.
The concept was simple yet long overdue. Many fitness competitions were focused on advanced athletes. However, since novice and intermediates make up 95% of athletes, it made sense to have a competition designed only for them. When athletes compete in these events they can expect to be challenged but can also expect to have a lot of fun.
The product is the sale of a registration for individual athletes and 2-person teams. They offer an Individual event in April and a 2-Person Teams event in October each year. At the next event, novice, intermediate and masters (45+) athletes from across the country and various parts of the world will compete, all on the same day, in this one-day event. Each host awards the top three athletes in each division for both male and female classes.
The business has proven systems with strong relationships in all aspects of operations that are all transferable to the new owner. It is currently setup to run as a one-person operation with outsourcers for leverage. Can be run as is or grown out more with a larger team.
Highlights & Key Assets:
o Largest functional-fitness competition for beginners in the World
o Purely managed from a home office - no brick and mortar gym or physical location required
o No direct employees - only contracted external
o Great profit margins
o Thriving functional-fitness market
o Unique, protected name with a great reputation (company owns the event trademark)
o Refined, well-oiled system in place to run and grow the business
o Athletes email list of 50K
o Hosts and Gym list of 1,500
o Contracts for Sponsorship and Marketing agreements will be transferred to the new owner
o #1 Google ranking for key search term