Nov 25, 2018 — For sale is a Patriotic/Tactical/Outdoor eCom store started in May 2016. The target audience is mainly males age 22-45 years old. The store has had hit products ranging from Donald Trump gear to waterproof jackets.
They have a growing social media presence with over 79,100 followers on Facebook and over 21,500 Instagram followers. The company's Facebook and Instagram channels account for 80% of the traffic while the email list, Google AdWords, and direct traffic combined make up the other 20%.
The store has been growing steadily and has huge potential with white labeling products and by adding a subscription box.
Highlights & Key Assets:
o Extremely passionate and loyal niche (products sell because they are patriotic and tactical)
o Lots of room to expand
o 70,000 Email Subscriber List
o Social media assets with over 79,120 Facebook and 21.5K Instagram Followers
o High profit margins on products (50% average)
o 90% Automated (Minimal time commitment for owner)
o One of the key assets is the team that runs the business. There is barely any work needed by the owner besides product research (which could also be automated). The owner has personally enjoyed finding new products and has done that himself.