The company has developed a model to capitalize on the popularity of Affinity Card programs and tie it directly to the health insurance providers, creating a win for insurance companies, consumers and strategic partners. The company’s proprietary patent pending product is designed to help make this groundbreaking program increase market share for insurers by attracting new enrollees and incentivizing exiting enrollees to remain with their carrier. Consumers will be attracted to insurers that can provide some relief from unpredictable out-of-pocket healthcare costs and enable them to obtain cash rebates from participating retailers. Retailers will be incentivized to participate in an affinity marketing program that can direct to them a sizable population of prospective buyers with substantial buying power.

Posted Mar 2, 2016

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