6 days ago — Seize the opportunity to acquire a high concept brand geared toward the growing impact sports and lifestyle apparel market.
Malishus (a phonetic play on Malicious) was conceived in 2010 as an ultra-aggressive streetwear brand taking influence from the hip-hop, action sports and the streetwear scene. With registered trademarks in the USA, Canada and New Zealand, the brand was looking to evolve into a formidable player in the growing action sports market (specifically boxing and MMA). The founders initially laid commercial roots in New Zealand and built a brand with a strong and respected reputation which was recognized and supported by various high-profile athletes and training gyms across the country.
What’s prompting the sale:
Due to a change in circumstances, the founders have decided to cease operations and offer the brand as a trademark/domain package to a capable buyer who can further monetise the brand.
Buyer profile and opportunity:
This brand would suit an enterprising fighter, established hip-hop artist, a passionate newcomer or an existing apparel group that’s looking to add to their existing portfolio. With the right strategy, team and marketing push, the Malishus brand could achieve strong commercial traction in North America and various global markets.
High concept trademark names such as 'Malishus' are becoming extremely difficult to secure and it will continue to diminish as original and memorable generic names are all eventually registered. This is especially true for apparel trademarks.
Included in the sale are domestic and global trademarks in various classes (primarily apparel) and website domains specific to each trademarked country - A detailed IP portfolio can be provided on request.
Note: Established website is not available as it was in development when the founders ceased operating. Inventory and other assets were sold off as part of the wind-up. The IP will be rolled into an LLC holding company which will be transferred to the buyer.
Engagement will be made with serious buyers only. We require a $5’000 deposit held in escrow which will conclude the sale. Due diligence and transaction activities are the buyer’s responsibility, so we highly recommend the services of a trademark attorney. Accrued fees and legal costs will be borne by the buyer, not the seller.